Spring is the time of year when I tend to have a good clear out and that includes Spring cleaning my business, including my marketing plan! Following on from a fellow therapist asking me advise on ideas for marketing her business I thought I would add a new area to the website with some simple marketing tips which are useful for all of us to check back on now and again, experienced and new therapists alike! So here is todays tip:
Whether you have a website or not it is essential to ensure you list your business as many places as possible that offer a free listing. If its free then you have nothing to lose, and you will be able to gain an online presence even if you don't have your own website!
Examples of free listings include: Yell.com, 192.com, Freeindex, Professional Association websites such as FHT, AOR etc, I Love Reflexology, Hotfrog, and more - where are your competitors listed? Do a google search on the services you offer in your town /area, reflexology, massage, pregnancy - how many competitors in your area are offering the same and where have they listed their services, make sure you are listed all of those places too!
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