Marketing Tips for your Reflexology Business

Here is the 2nd in the series of marketing tips for your reflexology business, see the I Love Reflexology website for previous and future hints & tips:

Sign up to Google, set up a Google account and add or claim your business in Google Places! This will give you an internet presence even if you don't have a website and gives you another opportunity to tell people about your business.

If you have a website make sure its listed on as many relevant websites as possible, there are lots of free ones out there, Freeindx, Google Places, Healthy Pages, I Love Reflexology and more!  Every relevant link improves your Google ranking - the higher the ranking the more likely your potential customers will be able to find you

Double check your website pages, make sure each page, but especially your home page, clearly tells your potential clients who you are, what you do, where in the country you work and how to contact you!  This is basic information that potential clients need to know and if you don't tell them it WILL put them off.  If they are looking for a reflexologist in Brighton and your website doesn't say where you are based they will just move onto the next website, and even worse Google won't match your website to Google searches looking for a reflexologist in Brighton!

Marketing your Reflexology business

Spring is the time of year when I tend to have a good clear out and that includes Spring cleaning my business, including my marketing plan!  Following on from a fellow therapist asking me advise on ideas for marketing her business I thought I would add a new area to the website with some simple marketing tips which are useful for all of us to check back on now and again, experienced and new therapists alike!  So here is todays tip:

Whether you have a website or not it is essential to ensure you list your business as many places as possible that offer a free listing. If its free then you have nothing to lose, and you will be able to gain an online presence even if you don't have your own website!

Examples of free listings include: Yell.com, 192.com, Freeindex, Professional Association websites such as FHT, AOR etc, I Love Reflexology, Hotfrog, and more - where are your competitors listed? Do a google search on the services you offer in your town /area, reflexology, massage, pregnancy - how many competitors in your area are offering the same and where have they listed their services, make sure you are listed all of those places too!