Marketing your Reflexology business

Here is the 4th in the series of marketing tips for your reflexology business, see the I Love Reflexology website for previous and future hints & tips:

What words will your potential clients for putting in their Google search? 

Reflexology Bedford?  Pregnancy Massage Stevenage? Sciatica relief Hitchin?

Make a list of the different services / products you offer that you think your clients will be searching for - these are your keywords, it is essential that you not only list them in the keyword section of your website, (speak to your designer, provider helpdesk or help section on your web software), but you must also make sure that these words appear in the text of your website where you are describing your services to potential clients.  Just adding keywords in your page properties won’t work if your web page content doesn’t also mention them as Google will only rank keywords that are relevant to the content on your website.  Don’t be tempted to just repeat a list of keywords at the bottom of your web page as this will only work temporarily and Google frowns on this and may eventually drop your ranking because of it.  If these are your services and products then your web page content should be able to reflect this clearly and concisely to both your potential clients and to Google, improving your Google ranking and therefore making it easier for potential clients to find you. 

Always bear in mind that the main purpose of your website is to tell people what you do, keep it clear, concise and relevant and don’t leave anything to assumption!

Pricing and your competitors

Many therapists are fearful of not getting any customers, and lower their prices thinking this will attract more clients.  However this can weaken the perceived quality of the treatment and there is a danger you become the £1 shop of the high street without intending to. Be mindful of the fact that people may be buying from you because you are “cheap” and this allows them to treat you as cheap because they don’t see value in you.  After all, how many of the people who were your free case studies went on to become your regular paying clients? 

Carry out regular checks on how much your competitors are charging and what they are offering and consider how you compare.  Decide where you want to position yourself and price accordingly, keep an eye on what your competitors are offering and always consider how potential new customers are going to compare you against each other – what impression are you giving them and how will you encourage them to choose you?  You may decide that you want to position your business at the high, luxury end of the market aiming for clients who want the best and are willing to pay for it, or you may decide after all that you want to make your unique selling point that you are the cheapest in the area and strongly promote yourself as such, either way ensure you make an informed decision that you can explain if asked, don’t leave your pricing to chance!

www.ilovereflexology.co.uk/marketing.html